Media blitz helps real estate industry address major industry upheaval

National Association Realtors hosted a months-long campaign, including a media ramp ahead of the implementation of the changes.
The National Association of Realtors faces a massive communications challenge after their industry rules were turned on their head. The new rules, which went into effect Aug. 17, were part of the organization’s proposed settlement to end class action litigation brought by home sellers concerning real estate commissions.
Although the settlement doesn’t prohib