Marketers offer fresh content and freebies for first day of spring

They might get snow instead of showers for people’s flowers—but many brand
managers are celebrating the first day of spring.
As marketers gear up to attract eyeballs on March 20, a few
chains—noticeably Dairy Queen and Rita’s Italian Ice—are giving away free
stuff.
Dairy Queen is offering small cones:
I am #FreeConeDay. Coming to your DQ this Tuesday, March 20th. Come catch some summer sun on the first day of spring with one free small vanilla cone. pic.twitter.com