LSBF Great Minds: "The Challenge is to Find Something Original That Isn't Already Being Done Better," says MD of Zenith UK

LONDON, July 14, 2015 /PRNewswire/ --With marketing becoming more and more digitally focused, Tom Cijffers, Managing Director of media agency Zenith UK, says it is essential for new brands to launch with an original digital idea. As part of the Great Minds series, Mr Cijffers sat down...