‘Love is for everyone’: Consistent diversity and inclusion messaging across platforms

Hallmark Media explains how it shares the love with everyone.
Nothing is cozier and more comfortable than a Hallmark movie.
But over the last few years, Hallmark Media has been working hard to diversify its offerings and send the message that “love is for everyone.”
That meant ensuring a wide array of faces and cultures in its movies, but also in carrying those themes through to its social media accounts.
Sharmistha Chatterjee, director of social media marketing and audience strategy