Lost a new business pitch? 5 reasons clients will never tell you.

Here’s the candid feedback they may not say out loud.Rachel Huff is president and founder at agency search consultancy Victoire & Co
It’s generally understood in agency reviews that, when all is said and done, clients will disclose why agencies won or lost the business — it’s part of the unspoken contract when participating in these reviews.
As an agency search consultant, I even include a stipulation in my contracts that clients must provide feedback to every partici