Live from Ragan’s Social Media Conference: Optimizing your short-form video content

From establishing an ownable identity to finding trends to participate in, tips from Ragan’s Social Media Conference.
Ragan and PR Daily’s 2024 Social Media Conference kicked off Wednesday with a memorable pre-conference workshop slate. During an afternoon session, Mackenzie Perna, co-founder at Sun & Sol Co., and Tyler Paget, social media director at Fox Racing, did a deep dive into how organizations can create impactful short-form content on TikTok, Reels and Shorts.
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