Lessons in crisis communication from the U.S. Army

A case study from the PR Daily Media Relations ConferenceU.S. Army Specialist Vanessa Guillen was reported missing from Fort Hood in southwest Texas on April 22, 2020.
On July 3, the Army confirmed that remains found near the Leon River in Texas belonged to Guillen.
During those two months when Guillen was missing, the U.S. Army was tasked with leading a crisis response as her disappearance became first a regional and then a national news story. And, according to former U.S. Army colonel and cur