‘It comes down to trust’: Communicators on when to go on background, off the record

It’s not as simple as “never go off record.”Knowing the rules of engagement with reporters is one of the most important things a PR pro can do – and counsel their clients on. But within the realm of on the record, on background and off the record, there can be a great deal of nuance and considerations.
We asked communicators on LinkedIn to share their best practices for navigating these treacherous waters. Here’s what they said.
Answers have been edited for style an