Inside Papa Johns sometimes controversial ‘Better Get You Some’ tagline

When brands make a bold pivot, the initial reactions from the public — whether good, bad or indifferent— rarely tell the full story.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
Recent quotes from Papa John’s leadership in a story focusing on the grammar of their new tagline, “Better Get You Some,” put the brand in the hot seat as the court of public opinion convened on its use of African American Vernacular English and the rich cul