In focus: Communicators’ power to drive business purpose

At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss.Companies that can’t clearly articulate their reason for existence—beyond making a quick dollar—won’t be in business by the end of the coming decade.
That was the bold claim by Disney’s former head of innovation, Duncan Wardle, in kicking off the PR Decoded conference in Ch