Ignore all PR tips (including this one)

Right in the trash bin.Jacob Streiter is  a VP at Rosen Group.
Never pitch on Fridays. Always use a hashtag. Whatever you do, don’t ever let your client say “no comment.”
Familiar with those tips? Great. Now throw them away! Right into the trash bin. 
To clarify, I’m not here to advocate for disregarding any and all PR tips. But what I do propose is this: approach the tips and “best practices” given to you with a critical eye, and with the awareness