How Twitter turned an April Fools’ Day joke into a real PR win

A simple “joke” about the edit button paved the way for a big announcement.It was one of the more low-key April Fools’ Day jokes. The text-only tweet was easy to lose in the sea of flashier pranks.we are working on an edit button
— Twitter (@Twitter) April 1, 2022It felt almost perfunctory, responding to the hordes of Twitter users who regularly beg for an edit button to fix the typos that inevitably mar any tweet that gets the slightest bit of attention. The tweet got co