How to vet podcasts as media relations targets

Tips from Matter PR’s Andrew Petro.Podcasts are no longer some unique, niche corner of the media landscape. The first known podcast was released in 2003, meaning this media form is old enough to drink. There are currently 4.2 million active podcasts, according to Podcast Industry Insights, courtesy of Daniel J. Lewis. Their topics encompass almost anything you can imagine, though true crime, news and comedy are popular topics.
Podcasting has truly come of age, and as traditional media shri