How to use custom GPTs in your public relations practice

Go beyond the off-the-shelf solution and find even more value in generative AI.Maddie Knapp is a senior media relations strategist at Intero Digital Content & PR Division, formerly Influence & Co. 
AI in public relations isn’t just changing the game — it’s completely rewriting the rules. In 2024, AI’s imprint on PR will be profound, offering tools and techniques that are reshaping how we pitch topics, monitor media, and build relationships. A&n