How to spot a PR scam

An insider offers some common red flags that suggest a proffered media opportunity is really a disingenuous money grab.“Is this anything?” is a question PR agency professionals see a lot. This simple sentence is often at the top of a forwarded email that outlines an “incredible opportunity” for the contacted individual or brand to gain media exposure.
Industry professionals are familiar these as scams and the red flags that signal bad intentions as rarely does the initial