How to safely go off the record with a reporter

Remember: it’s always a negotiation.
Off the record, on the record, on background. The terms are commonplace for PR professionals but are often used incorrectly. And that can be very dangerous.
I’ve dealt with various record requests as a PR rep, as an editor and as a reporter myself. These terms can be confusing. Use the below guide to ensure you understand – but perhaps more importantly, include this as part of your media training for clients and principals. A confident execu