How to present data-backed insights to leadership

The key is focusing on relevant metrics and crafting a story that drives action.
Good data can tell a great story. It can help internal communicators identify problems, spot opportunities and shape strategies that boost their ability to deliver the right message to the right person at the right time.
Presenting these insights to the leadership team in a persuasive way that leads to action, however, is another story. It’s tempting, for example, to assume more statistics make for a stronger