How to ‘edutain’ a hybrid workforce

A top communicator for Phillip Morris International shares key ingredients to whip up a zesty, appealing spread of engagement tactics for such a time as this.When the pandemic hit in early 2020, internal comms teams around the world sought to offer employees as many virtual life rafts as possible.
As people everywhere started turning to social media to stay connected, employees also looked to maintain their connections while physically unable to get together. So, communicators had to offer simpl