How to do it: A case study in microinfluencers

A step-by-step guide to working with influencers with small followings and big impact.
Barney Packer is the founder and director of Modern Classic Digital, a UK-based digital PR agency.
Staying ahead of the competition is both a challenge and an objective for every business. As brands strive to connect with their target audience, traditional marketing tactics often fall short in the face of ever-evolving consumer preferences along with the ever-growing presence of social media platforms. So how