How to define your voice in communications writing

Voice isn’t just for English class.
You might think of writing voice as some fancy literary technique that only applies to novels and that you haven’t thought about since your last English class. But voice is a critical part of communications writing as well.
Voice colors the way your writing is received. It helps people understand how they should emotionally respond to a piece. The same ideas can come across very differently depending on the words you use. For instance:
“Our C