How to create a crisis comms plan — fast

Yes, you can put together a plan quickly. Here’s how.
You don’t have time to create a crisis comms plan, but you also can’t afford not to.
So it’s time to sprint.
Gerard Braud, president of Braud Communications and a crisis comms expert, laid out five simple steps to getting ready for a crisis in your organization.
Here’s how to do it.Vulnerability assessment
A crisis, according to Braud, is “a situation that could damage the revenue reputation and brand of yo