How to build your AI doppelganger as an assistant, not a replacement

Author Andrew Davis kicked off Ragan’s 2024 Social Media Conference on how new tech shapes marketing strategies.During Ragan’s Social Media Conference at Walt Disney World in Orlando this week, hundreds of communicators gathered to hear from some of the business’s brightest and most innovative minds. To kick off the festivities, Andrew Davis, author of “Brandscaping”, addressed the crowd of hundreds with advice for communicators and social pros on how to dive into a