How TikTokification can help internal communicators build culture and community  

PRESENTED BY LUMAPPSWith the maturity and ongoing popularity of TikTok has come the phenomenon known as TikTokification — that is, an emphasis on bite-size, relatable, authentic and community-based content across platforms, online spaces and experiential activations.
The term has been circulating across sectors for long enough that the think pieces surrounding its benefits and drawbacks have come full circle. This brings us to today, when it’s clear that this style of content is here