How TikTok has redefined news, community and humanity

At Ragan’s Social Media Conference, TikTok reporter V Spehar expressed how organizations can show up on the platform — and why they should.  
It’s no secret that traditional news outlets have largely failed to capture viewership and readership among Gen Z and younger millennial audiences. These generations favor short-form video platforms such as TikTok and Reels as not just news sources, but also entertainment platforms, search engines and community spaces. Indeed, n