How the passive voice can get you into trouble

PR pros have to be especially careful.
You’ve probably heard lectures against the passive voice since you were in grade school. It’s practically the boogieman of grammar: always lurking, ready to creep into your writing the moment you let your attention wander.
But why is the passive voice such a problem? Why do we combat it with such fervor? And what are the pitfalls of using it in communications and business writing?
Passive voice vs. active voice
Think about a passive person. They