How Shinola brings its legacy into today

Making a classic brand relevant in 2024.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
When you’re a brand steeped in tradition, communicating to modern audiences can feel like crossing a constantly expanding chasm.
Shinola’s director of brand, Phil Pirkovic, uses a thorough understanding of the brand and the communities the storied watch company serves to build bridges that translate tradition into nuanced contributions to conversations in culture th