How retelling historical stories helps communicators navigate difficult topics

National Geographic Explorer of the Year Tara Roberts on tackling painful conversations and creating positive change.Corporate and institutional reputations can sometimes be entangled in a painful past. Some organizations rebrand for a fresh start. Others put the scars of old wounds on display — a difficult step when brands today risk being “canceled” over their public, and even private, positions.
Look no further than Volkswagen for proof. The global auto giant’s roots a