How PR skills can enhance healthcare experience for patients

A savvy strategy can help build trust and encourage children to feel less scared at the doctor’s office. 
Public relations skills and strategies are much more than just a business generation tool for the healthcare sector. Kelly Calhoun, vice president of communications at Cincinnati Children’s, said her team looks at those principles as a way to improve patient experience. 
Her 12-person group of PR professionals doesn’t just build awareness; they craft stories and i