How PR should adapt to the rise of Substack and the niche newsletters

The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?The media industry hasn’t been immune to the direct-to-consumer revolution of the past few years.
Now, instead of subscribing to a newspaper or magazine, more and more subscribers are paying directly for a newsletter produced by their favorite writer. Platforms like Substack have created an industry where writers with a following are able to drive big numbe