How integrated marketing can boost your PR practice

Make sure everyone is on the same page.Doyle Albee realized his team was missing opportunities.
It wasn’t anyone’s fault. But the traditional PR team at his Denver-based Comprise agency was head down on media relations while the digital team was busy with social media and no one was really looking at the bigger picture.
“There were times when, because we weren’t speaking together as well in advance, I think that we didn’t take advantage of opportunities as well as w