How IBM unlocks the heart of AI through brand experiences

Think AI is all flash and no substance? Marketing leaders at this year’s SXSW Festival share how to use the technology to embrace human emotion.Beki Winchel is senior director of content & engagement at Spiro.
This year, it seems AI is all that any marketer can talk about.
The trending technology has become more accessible than ever, forcing brands to get on board—or get left behind.
As both excitement and fear over AI continue to swirl, IBM’s Program Director, Executive Pr