How Gen Z changes the game for crisis comms

Insights from Edelman on addressing this up-and-coming generation when you make a misstep.
Gen Z has grown up. And they have sky-high expectations of organizations — especially on how those brands recover from missteps.
“We think about Gen Z and we think about kids in the basement. And they’re not nowadays,” explained Dave Fleet, head of Global Digital Crisis for Edelman, during Ragan’s recent virtual Public Affairs & Speechwriting Conference.
Indeed, Gen Z is d