How an NFT turned plushie thrives with GIFs and ‘Trojan horsing’

From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
The most intriguing storyline in toys isn’t from industry giants like Mattel or Disney, but from a small team that transformed a struggling NFT project into a challenger brand. The Pudgy Penguins NFT project is now doing $10 million in sales and selling out inventory in over 2,000 Walmart locations thanks to GIFs and an adorable character.
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