How Alaska Airlines’ social media lead stays ready for crisis situations

Maddie Richter discusses the airline’s emergency response drills, her work-life balance and more.
Crisis communications was a recurring theme at Ragan’s 2024 Social Media Conference, held March 27-29 at Disney World, and the reason for that is obvious to anyone who works in comms, marketing and social media today: Crisis situations seem to arise with greater frequency amid changes to the climate, economies, workplaces, technology and international relations.
The airline industry in p