How AI helped Hotwire Global unleash ‘chaos’ and creativity in the best way

A company-wide challenge opened new pathways of discovery.
Often, AI programs are carefully managed by a select group of workers who proceed carefully and cautiously with this promising yet dangerous technology.
But sometimes, you need to inject a little chaos into the proceedings.
Hotwire Global offered a splash of training and then unleashed more than 400 people from across departments to create wild new custom GPTs for the business.
The results blew away Anol Bhattcharya, managing director, m