How a lack of crisis planning creates more issues

Recent headlines underscore the need to prep for the inevitable.Some comms teams are not ready for the next crisis. Just read the headlines.
On Monday, April 18, a federal judge in Florida declared the government’s mask mandate for public transportation to be unlawful. While not a slam dunk, the decision was hardly a shock, as the judge is a Trump appointee with a conservative pedigree.
Yet many of the companies affected by the decision reacted as if they’d never consi