High-concept comms: Crafting a Hollywood-worthy pitch

Boost your chances of securing coverage and getting your ideas approved with this principle used in the fiction and screenwriting worlds.
There’s no such thing as a “sure thing” when pitching, but as communications and PR pros know, telling an original and captivating story is key to earning media placements and approvals for even the most ambitious initiatives.
In the cinema and publishing worlds, the demand for “high concept” stories is a recurring drumbeat among