Helping the C-suite see the value of PESO efforts

Data is one way, but not the only way, to quantify impact.Brands and PR agencies spend a great deal of time, effort and, let’s be honest, money to make a splash in the media space. Being able to effectively quantify the impact of those efforts can reveal successes, identify new storytelling opportunities and even help a team gain more budget for the next campaign.
However, it isn’t always obvious to the C-suite what a feature in a local newspaper or a viral video on TikTok means in t