Heineken’s Birra Moretti on why its first TV ad is the ‘final piece of the jigsaw’

Birra Moretti is launching its first TV campaign today (17 July), which will be “final piece of the jigsaw” when it comes to scaling the brand.
Mark Noble, senior brand manager for Birra Moretti, tells Marketing Week: “Scaling a brand is about a combination of things: it’s TV, it’s experiential, it’s digital and it’s cinema. This year for the first time we’ve brought the whole package together and TV is the final piece of the jigsaw in that packag