Hasbro CCO Roberta Thomson on how comms pros shape the game and protect reputation

Roberta Thomson of Hasbro shares her most unexpected lesson in comms.From her time singing in a rock band to making her mark in the world of communications, Roberta Thomson, executive vice president and chief communications officer of Hasbro, Inc., learned the power of storytelling and the flexibility it takes to succeed. 
“I think just the ability to say yes and be flexible can be very powerful,” Thomson told Ragan. “And if you have too much of a rigid viewpoint about wha