Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks

From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.For many people, wellness has become a priority as the pandemic forced us to slow down and rethink our day-to-day choices. No longer is attending a post-work yoga class or having a daily salad on the back burner.
Brands have taken the hint, adjusting their messaging to align with the turning tide of public opinion. Working until you’re burned out simply isn’t in vo