20-06-2024 17:58 via prdaily.com

‘From content scarcity to content infinity’: The major themes of Cannes 2024 so far

AI is a hot topic — but so are humans.
Diane Schwartz is CEO of Ragan Communications. 
Public relations is a powerful undercurrent at the Cannes International Festival of Creativity, where those in marketing, advertising and other creatives gather to be inspired and connected.
While there has been a smattering of communications executives on panels about storytelling, reputation, DE&I and media relations, the Cannes Festival is not yet the place where communications takes center s
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