Former journalists might be the influencers your brand needs

Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
PR teams are turning to a new breed of media influencers to help amplify their brand’s message in a way that’s similar to traditional earned media.
The creator economy has long included subject matter experts, influencers and celebrities. But in recent years there’s also been an uptick of journalists using platforms like YouTube and Substack.
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