Forget the sales funnel — it’s all about the ‘infinity loop’

And PR has a huge role to play.We’re used to hearing about the sales funnel, a linear and one-way route through which businesses turn audiences into customers.
But in the traditional, MBA-approved model, the sales funnel just stops at the bottom. The sale is the goal. Once that’s achieved, there’s often no plan for what comes next.
That’s changing, fueled in large part by the demands and expectations of Gen Z and the up-and-coming Gen Alpha.
“You’re really hav