Exploring PR’s ethical gray areas

There are many issues in PR that aren’t black and white.Grace Williams is senior vice president at BLASTmedia. 
Contrary to what spin doctor television portrayals may have you believe, strong ethics are a defining characteristic of any good PR person. We have an ethical responsibility to provide truthful, accurate information to the media, the public and our clients. Whether your agency has its own guidelines or follows something like PRSA’s Code of Ethics, core tenets include e