Dos and don’ts of pitching holiday gift guides

It’s time to get going!Linda Zebian  is senior director of communications at Muck Rack.
Pitching gift guides can be a good strategy for PR pros to secure those last few earned media hits of the year. But don’t wait until the halls are decked to reach out to journalists. Experts agree: Labor Day is the best time to start pitching products for holiday roundups. That means there’s still time to make this year’s lists.
According to Jill Schildhouse, freelance writer for