Don’t touch that dial: Using radio in PR   

Tune in and see the benefit of PR pros using radio to tap into new markets and boost brand visibility. 
Listening to the radio is still the “in” thing to do.    
Even younger segments of the population keep this oldie-but-goodie form of entertainment in their time-passing repertoire, too.    
According to Nielsen Reports, 93% of American adults tune in to radio programs (and other audio mediums) throughout the month.   
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