Crisis comms strategies for protecting against deepfakes

A plan against deepfakes needs to be part of your crisis playbook.
In April, a bizarre case emerged out of a Maryland high school. An audio clip seemed to depict the principal making abhorrent, racist remarks.
But it turned out the clip was a fake. It was allegedly created with generative AI by the school’s athletic director, who now faces a multitude of criminal charges.
The incident draws attention to just how easy it is to spoof anyone, from the most powerful people on the planet to an