Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past

Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.Twice a year, Dieter Landenberger and a group of his young colleagues take a trip to Poland.
It’s not your typical corporate retreat. Landenberger, Volkswagen director of heritage communications, and a group of apprentices from the German automaker travel to Auschwitz, the site of Nazi Germany’s most notorious concentration camp where an estimated 1.1 million Jews, Poles, Rom