Communicators, don’t let the crap come back

You put unnecessary communication on the shelf during the pandemic. Will it stay there?Beware of the backslide.
The COVID-19 pandemic transformed internal communicators into something they’ve always wanted to be: essential.
Typically the poor country cousin to PR and marketing, internal communicators was thrust into the spotlight 18 months ago, when the world as we knew it—and certainly the world of work—changed, possibly forever. Employee communicators stepped up big.
They wer